Process Strategy
Process Strategy
Process strategy is a pattern of decisions made in managing processes so that they will achieve their competitive priorities. It is broken down into process structure, customer involvement, resource flexibility, and capital intensity.
Process structure is broken into two segments: services and manufacturing.
Services
The Cheesecake Factory uses the hybrid office structure. This is a combination of front office and back office services.
Within the front office, you will notice guest involvement. Guests have choices of various menu items to choose from. To which they express to their server their item of choice and how they would like to customize it according to their wants. Unfortunately, they do not completely conform to economies of scope, but allow for minimal customization to items already on the menu.
For back office structure, there is no customer involvement. Line cooks make the food that appears to them on a screen, which has been inputed by the server who has taken orders from guests. As well in the back office is where inventory and preparation happens. Here is where managers look to lower costs, by checking inventory products, and minimizing time by prepping food before it is needed to sell to guests.
Customer Involvement
Resource Flexibility
The Cheesecake Factory have high flexibility in the sense that servers have to memorize more than 250 items on the menu.
Also the flexibility of being able to manage the restaurant wether business is being slow or at its busiest.
Inventory is counted once a week, but can be ordered 5 days out of the week. The Cheesecake Factory receives inventory from different vendors/distributors, such as Sysco Co. From Sysco Company, inventory can be ordered up to 5 days out the week. Fish and Vegetables, though from different vendors, can be ordered only up to 4 days within the week.
Capital Intensity
The restaurant have a low capital intensity as the company relies more on servers and chefs rather than machinery.
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